In charge of the service & make up part of the new look renovation : the Marble Look
As part of an aging brand image, the project for a major renovation of the identity of the Yves Saint Laurent boutiques is set in motion, taking up the codes of Anthony Vaccarelot, the new artistic director of the brand.
We have therefore designed the Marble Look: a very chic and elevated atmosphere composed essentially of the play of different marble, gold beams and arch, sleek line in mirror finish and reflection of light which makes the universe of the shop more chic and higher than before.
Yves Saint Laurent
White Marble
Black Marble
Gold arch
Sleek lines
Light reflections
We have renovated the furniture to become an even wider 360° table to be more generous and inviting.
With a symmetry, a color impact, a playful side the make up table gets a makeover.
My part of the job was to renovate the make up part, we started by wanting to easily distinguish the 3 axes brand: skincare, fragrance & make up. So we decided to separate the white marble shop into parts with a large black marble separation which will become the make up area, as an artistic gesture to separate skincare from fragrance.
The renovation of the Yves Saint Laurent boutique was a tedious job, here is a summary
Here is what the make up bar at the entrance of the shop looked like, the mission to become attractive, playfull and eye catching
It's me !
With the team, I immediately felt fully integrated. The responsibilities and decision belonged to me concerning the make up, gifting and marble management part in the shop. The experience and understanding within the team was of a much higher quality which allowed us to work united and therefore more efficiently. A big thank you to them who gave me this chance