Cartier
Grain de café podium animation
Grace Kelly wears a Cartier Grain de Café necklace, 1956
© Alamy (via Financial Times)
Cartier is a company that designs, manufactures, distributes and sells jewelry and watches. Founded in Paris in 1847 by Louis-François Cartier, the brand was made famous by his grandson Louis Cartier who decided to establish the family business at 13 rue de la Paix in Paris.
The titanic project of the renovation of its legendary boutique at 13 rue de la Paix barely completed, Cartier continues its momentum and slips into a preview in its flagship found a new collection?
Rather transcended because purists will recognize here the figure of the Grain de Café jewelry imagined in 1938 by the artistic director of the time, Jeanne Toussaint. Essential in the 1950s and 60s, this key motif had since fallen into oblivion.
For this renovation of the jewelry collection, we have decided to dedicate a space just to the collection.
This area must take up the coffee bean codes and evoke in people's eyes the finesse of the preciousness of the details present in the identity of the jewellery.
This space worked with Carter's teams is therefore naturally airy, metallic and shiny. Taking up the rich and floral codes of Grain de café, the podium is also designed as a modular panel to breath & to be adaptable to any size according to points of sale around the world.
